Suppose Executives at an Art Museum Know That 100 Adults Are Willing to Pay $12

Museum Facts & Data

Watch: The Earth is Better Because of Museums

Two young children smile out from within a dinosaur sculpture.

Museums and the COVID-nineteen Pandemic

  • The pandemic has inflicted profound damage on US museums, the vast bulk of which are 501(c)(3) nonprofit charitable organizations.[1]

  • Early in the pandemic, essentially all museums were closed to the public. 33 percent of directors felt their museums were at some risk of permanent closure without immediate back up—a threatened loss of 12,000 museums and 124,000 jobs.[2]

  • While PPP and SVOG provided critical lifelines, a recent survey shows attendance remains down 38 percent on average from pre-pandemic levels and 17 percent of directors however experience in that location is some adventure of closing permanently without boosted relief.[iii]

  • 60 percent of museums report experiencing pandemic-related fiscal losses since March 2020, with the average being a little over $791,000. sixty percent of responding museums take budgets of $1 million or less.[iv]

Museums Are Economical Engines (Pre-Pandemic data)

  • Museums support over 726,000 American jobs.[5]

  • Museums contribute $fifty billion to the U.S. economy each year.[6]

  • 70-six per centum of all U.S. leisure travelers participate in cultural or heritage activities such every bit visiting museums. These travelers spend 60 percent more money on boilerplate than other leisure travelers.[7]

  • The economic activeness of museums generates over $12 billion in taxation revenue, one-third of it going to country and local governments. Each job created by the museum sector results in $16,495 in additional taxation revenue.[viii]

  • Every direct job at a museum supports an boosted chore in the economy. This is a college rate than many other industries.[9]

  • Museums and other nonprofit cultural organizations render more $5 in taxation revenue for every $i they receive in funding from all levels of government.[10]

Museums Are Customs Anchors

  • In determining America's Best Cities, Bloomberg placed the greatest weight on "leisure amenities [including density of museums], followed by educational metrics and economical metrics…then crime and air quality."[11]
  • Coin's annual 'All-time Places to Live' survey incorporates the concentration of accredited museums.[12]

Museums Serve the Whole Public

  • More than people visited an fine art museum, scientific discipline center, historic business firm or site, zoo, or aquarium in 2018 than attended a professional sporting event.[13]

  • Museum websites serve a diverse online customs, including millions of teachers, parents, and students (including those students who are domicile-schooled).

  • Museum volunteers contribute a 1000000 hours of service every week.[14]

  • Back up for museums is robust regardless of political persuasion. 96% of Americans would corroborate of lawmakers who acted to support museums. The number is consistently high for respondents who consider themselves politically liberal (97%), moderate (95%), or conservative (93%).[xv]

  • Many museums offering programs tailored to veterans and armed services families. In 2019 over 2,000 museums in all 50 states participated in the 10th twelvemonth of the Blueish Star Museums program, offering free summer access to all active-duty and reserve personnel and their families.[sixteen] In the past five years more than 4 million active duty members and their families have participated in the Blue Star Museums program, which is, on average, more than than 800,000 visitors per yr, and many other museums offering armed services discounts or free access throughout the year. While impacted by the pandemic, the programme returned for summer 2021.

  • Museums as well provide many social services, including programs for children on the autism spectrum, English as a Second Linguistic communication classes, and programs for adults with Alzheimer's or other cognitive impairments.[17]

  • Museums are committed to ensuring that people of all backgrounds have access to high quality experiences in their institutions. In 2012, 37% of museums were costless at all times or had suggested admission fees but; nearly all the residue offered discounts or gratuitous admission days.[18]

  • Since 2014, more than 600 museums located in all 50 US states, the District of Columbia, and the US Virgin Islands have facilitated almost iii million museum visits for depression-income Americans through the Museums for All program.[19]

  • Most 26% of museums are located in rural areas[xx]; other museums reach these communities with traveling vans, portable exhibits, and robust online resources.

Museums Partner with Schools

  • Museums spend over $two billion each year on education activities; the typical museum devotes three-quarters of its education upkeep to K-12 students.[21]

  • Museums receive approximately 55 one thousand thousand visits each year from students in school groups.[22]

  • Museums aid teach the land and local curricula, tailoring their programs in math, scientific discipline, art, literacy, linguistic communication arts, history, civics and government, economics and financial literacy, geography, and social studies.[23]

  • Children who visited a museum during kindergarten had higher achievement scores in reading, mathematics, and science in third form than children who did not. Children who are near at chance for deficits and delays in achievement also come across this benefit.[24]

Museums Are Trusted

  • The American public regards museums as highly trustworthy—ranking second only to friends and family, and significantly more trustworthy than researchers and scientists, NGOs generally, various news organizations, the government, corporations and business, and social media.[25]

  • Museums preserve and protect more than a billion objects.[26]

  • The American public considers museums a more reliable source of historical information than books, teachers, or even personal accounts by relatives.[27]

Museums and Public Opinion

  • 97% of Americans believe that museums are educational assets for their communities.

  • 89% believe that museums contribute important economic benefits to their community.

  • 96% would think positively of their elected officials for taking legislative activeness to support museums.

  • 96% want to maintain or increase federal funding for museums.[28]

Museums Save Species

  • In 2020, accredited zoos and aquariums (museums with living collections) spent $209 million on field conservation projects in 115 countries.[29]

  • Museums are involved with conservation breeding, habitat preservation, public educational activity, field conservation, and supportive research to ensure survival for many of the planet's threatened or endangered species. Museums likewise comport or facilitate research to advance the scientific knowledge of the animals in human intendance and to heighten the conservation of wild populations.

Museums Amend Public Health

  • Living in a community with cultural resource confers a 5 year reward in cognitive age: museums and similar cultural organizations provide the biggest boost to cerebral health.[30]

Download the Museum Facts PDF


[1] Fourth National Snapshot of COVID-xix Touch on on U.S. Museums, AAM and Wilkening Consulting

[2] Ibid.

[iii] Ibid.

[four] Ibid.

[v] Museums as Economic Engines, AAM and Oxford Economic science, 2017

[6] Ibid.

[7] The 2013 Cultural and Heritage Traveler Report, Mandala Enquiry

[eight] Museums as Economic Engines, AAM and Oxford Economics, 2017

[nine] Ibid.

[10] Arts & Economic Prosperity 5, 2017, Americans for the Arts

[11] America'due south 50 All-time Cities, Bloomberg, 2012

[12] How Coin Chose the All-time Places to Live in 2021

[13] Broader population sampling conducted on behalf of AAM past Wilkening Consulting, 2018

[14] Museum Financial Information 2009, AAM

[fifteen] Museums and Public Opinion, AAM, 2018

[16] National Endowment for the Arts, Initiatives, Blue Star Museums

[17] Museums on Call, AAM, 2013

[18] Annual Condition of Museums and the Economy, AAM, 2013

[xix] Museums for All: An Initiative of the Institute of Museum and Library Services

[20] Museum Data Files, IMLS, 2014

[21] Museum Financial Information 2009, AAM

[22] Ibid.

[23] Building the Future of Education: Museums and the Learning Ecosystem, AAM, 2013

[24] The Effect of Informal Learning Environments on Academic Accomplishment during Unproblematic Schoolhouse, presented to the American Educational Research Association, Swan, 2014

[25] Museums and Trust 2021, AAM

[26] Heritage Health Index, Heritage Preservation and the Establish for Museum and Library Services, 2004

[27] The Presence of the Past: Pop Uses of History in American Life, Roy Rosenzweig and David Thelen, 2000

[28] Museums & Public Stance, AAM and Wilkening Consulting, 2018

[29] 2020 Annual Report on Conservation and Science, Association of Zoos and Aquariums

[30] Neighborhood cognitive amenities? A mixed-methods written report of intellectually-stimulating places and cognitive function among older Americans, Finlay et al, Wellbeing, Space and Club, Book 2, 2021

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Source: https://www.aam-us.org/programs/about-museums/museum-facts-data/

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